Scent marketing is a proven method for increasing sales. Its effectiveness lies in the fact that customers feel more comfortable in a pleasant atmosphere, this positively affects the perception of products, which in turn increases the average check of orders. The ability to create a positive image of your company or institution is also an important factor.
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Scent marketing is being used in the retail and hospitality industries, where it is widely used as a marketing tool for increasing sales. The main advantage of aromatization is that it has long-term effects on the visitor’s psyche. Aromatization creates a positive and memorable image of your brand; it helps to create awareness, brand association and makes your company more recognizable to customers.
Why does your company need scent marketing?
Increase Sales
Enhance Customer Experience
Expand Brand Recognition
Heighten Value Perception
Enhance Interior Aesthetics
Stand out from your competitors with a personalized scent
Involving an expert perfumer in scent marketing is important because it not only affects the mood and impression of the visitor but also contributes to the brand image, mission and business objectives. Aromamarketing involves not just the use of scents but also their combination with other senses and materials. The experience of using the product requires more than just a pleasant aroma.
